Description
Price objections are the number-one challenge for salespeople. They fear losing a sale to price. Being the least expensive won’t get you anywhere. With this simulator, you can quickly develop the competencies to defend your prices and protect your margins. The program will prepare you to avoid price resistance, sell in a price-sensitive environment, gain a pre-emptive selling advantage and respond effectively when a price becomes an issue.
Discounting your price is necessary for some situations but you don’t want to be too discount-happy because this will ruin the perceived value of your product or service. In addition to this, it will destroy your profit margin. Top-performing salespeople bring up the price early in the presentation. This sets the customer’s expectations and makes it easier to close the sale. Most price objections are linked to value, therefore it is extremely important to ask the right questions to uncover the customers’ needs and to demonstrate how your product or service relates to these needs.
Price is an important consideration and in most cases, it is connected to inaccurate ideas your customer has. It is your responsibility to clear up these misconceptions. The best way is to ask open questions to find out what your customer really thinks. The STAR Sales Simulator gives you all the critical questions and strategies to overcome price roadblocks. Price will never again be of concern for you.