$195.00
This Simulator includes:
We all know that it costs more than five times as much to get a new customer as it does to keep an existing one. That should help you understand the value of building relationships with your customers. Breaking into an established personal relationship is not an easy task, but with this simulator, you can develop the most important competency a salesperson needs – creating long-lasting relationships. In relationship selling, you become an important support partner for your customers.
Relationship selling becomes more important if you are selling high-priced products or services. Your customers need to know that they can depend on you if something goes wrong. They see you as their trusted advisor. Giving advice tailored to your customer’s situation and needs is the best method to establish a long-lasting relationship. Relationship selling means establishing win-win situations. Many salespeople treat selling as a zero-sum game. With a mindset like this, you take advantage of your customers and create win-lose situations. If you win and your customer loses, trust erodes and there is no chance for a balanced relationship to grow.
You can only expect a positive outcome if you are willing to make some concessions and show that you are willing to help your customers. Proactively extending these select compromises makes relationship objections disappear. The STAR Sales Simulator shows you how to present benefits that make your customer feel good and techniques to break into established relationships.
