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Dreamstime
What is the Dreamstime?
Dreamstime is one of the world leaders in stock photography and a reliable supplier of high-quality digital images at affordable prices. Online since 2000 as a Royalty-Free stock photography website, Dreamstime has evolved into a powerful and active community-based site. The exquisite stock image gallery you can browse today has been uploaded by photographers from all over the world shot on film or digital. To ensure you receive the best content, all images are reviewed and approved by experienced editors. The Dreamstime database is renewed with thousands of fresh images and titles on a daily basis.
The company has implemented a proprietary artificial intelligence (AI) system that uses sophisticated algorithms to screen submitted images. The machine learning tool is designed to examine how human editors at Dreamstime review images and then adjust its parameters to best match the editors’ various criteria.
The AI tool from Dreamstime will go beyond current image recognition software, as it can unite metadata with the context of the image itself. It can be applied to multiple areas of the submission process, for example notifying users they need a model release or recognizing a copyright logo resides in an image. The tool has the capability to detect features in submitted images that trigger rejections and uses this same intelligence to label and localize each photo.
This is a next-generation enhancement that can not only recognize the subject of a photo but also relate its compositional and commercial value. Dreamstime will continue to utilize its team of human editors who understand the nuances of reviewing in terms of the legal, aesthetic, and technical aspects of an image. This team’s ongoing work will be integrated within the AI system, allowing it to adopt some of the human elements of the review process.
Both photographers/contributors and end-users will benefit from the AI solution. Photographers will receive a streamlined review period for images, so they can have more content accepted and more quickly earn revenue for their work. Dreamstime estimates it will reduce the review period by 30-60% and in some cases, the review will be instant. End buyers/designers will gain from a wider selection of image content and a refined search capability that accounts for the AI-produced data.
“Constant innovation is a primary reason for our continued success in the stock image industry,” said Serban Enache, the company’s CEO and co-founder. “With our AI solution, we have created a continually improving tool that will conduct instant image reviews, which will streamline our approval process. And we can layer on other types of metadata points such as customer behavior to build a truly intelligent solution that helps us improve the end-user experience.”
Among current functions we can include a search engine that helps editors determine if certain images were uploaded before and are already online, thus avoiding duplicating content, automatic recognition of certain landmarks that can only be sold as editorial licenses, automatic recognition of illustrations.
Future planned enhancements to the AI’s functionality include the addition of customer behavior data, so the system can effectively “learn” what types of images are selling, and which ones are less appealing. It will do this by learning from various sources and combine that information with data from other previous steps to develop an accurate gauge of an image’s likely value.
About Dreamstime
Dreamstime is a distinguished leader in stock photography, a major supplier of high-quality digital images to the world’s largest advertising agencies, national and international magazines, and film and television production companies including Google, Coca Cola, Autodesk, Random House, Samsung, The Discovery Channel, Random House Bertelsmann, the Financial Times, and many more. With over 56 million images, Dreamstime has the largest customer base in the world (over 17 million users to date) and more than 11 million unique visitors monthly to the site. In addition to the almost one million free images available, Dreamstime’s active gallery is updated by the second with photos from the site’s 300,000 plus contributors. For more information on Dreamstime, please visit
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