WHAT IT IS

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The Certified Sales Professional is a video-driven simulation program that will raise the competency levels of salespeople in half the training time to new heights.

HOW IT WORKS

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Participants go three to four times through 50 real-life scenarios. They evaluate the responses of three salespeople and sharpen their competencies in the process.

WHAT YOU GET

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Top performance training in the STAR Sales Simulator for three months, a university certificate and a listing in the International Performance Network..

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Price objections are the number-one challenge for salespeople. They fear losing a sale to price. Being the least expensive won’t get you anywhere. With this simulator, you can quickly develop the competencies to defend your prices and protect your margins. The program will prepare you to avoid price resistance, sell in a price-sensitive environment, gain a pre-emptive selling advantage and respond effectively when a price becomes an issue.

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Time objections always pop up at the worst time. For salespeople, a timely objection to purchase can be one of the trickiest to overcome. It is difficult to tell whether a customer or prospect is just putting you off or if they really need more time to consider. The simulator empowers you to push past this type of objection and close the deal. You will get to the root of the timing problem and find the real reasons behind the objection. Then you can customize your approach based on your customers’ situation.

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Let’s assume you have a great product, people want what it does and you can prove it. But they still don’t buy, even after you showed them that buying would be the logical thing to do. That means you have a credibility problem. The simulator provides all the strategies and answers you need to overcome credibility problems. You learn how to handle objections on a logical level and if necessary on an emotional level and establish trust.

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We all know that it costs more than five times as much to get a new customer as it does to keep an existing one. That should help you understand the value of building relationships with your customers. Breaking into an established personal relationship is not an easy task, but with this simulator,  you can develop the most important competency a salesperson needs – creating long-lasting relationships. In relationship selling, you become an important support partner for your customers.

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You are in a difficult situation if a prospect or customer does not see the value of your product or service. You can create a mutually acceptable value to avoid objections, but this is not the best way. Customers nowadays are very sophisticated and understand how to explore price for value. Research shows that people don’t buy products, they buy the results the product will give them. The more you focus on values, the less important price becomes.

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With the All-Access Pass, you can utilize all five simulators for a period of three months. You can watch the simulation videos as many times as you’d like as long as your All-Access Pass is active. The videos are not downloadable but they are available for viewing on the USOU website at any time. After you successfully finish all five simulators you can print your Certificate of Achievement.