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RYTR vs. SUBJECT MATTER EXPERT TEAM


AI-based copywriting has been around for a while now, but there are still questions that need answers. Can an AI writing assistant really save time and money by generating the content, formatting it, and checking grammar? A lot of companies are giving these AI assistants a shot. It is no secret that AI writing assistants are revolutionizing the world of copywriting. 

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The Challenge

We wanted to know if an AI writing assistant could help us at United States Online University with the development of learning programs. The creation of a new program is very time-consuming. It takes a team of three Subject Matter Experts about two weeks to write a manual with 100 pages. We picked RYTR for this test because other users say the software generates high-quality content, allows users to write their own pieces while AI takes care of the bulk of the work.

Team 1

To make the test fair, we build two equal teams. Our two best content creators became Team 1 and our “third-best” copywriter paired with RYTR Team 2. Each team had two weeks to write a manual for our new Certified Travel Coach program. They were not allowed to contact each other or exchange content they created.

Team 2

After two weeks we discussed the content created by both teams with the Editor in Chief for Lifelong Learning Magazine. The results surprised us all. We knew how the work of Team 1 would look like because they produced top-quality programs in the past. That’s why we will focus in our summary on Team 2.


Here are the highlights:

  • Tim who worked with RYTR was stunned by the variety and quality of the copy produced by the software. Sometimes the output missed the point, but after specifying the keywords, the paragraphs were very accurate and could be used in the learning program.
  • Tim experimented with all types of tones and found “Convincing” the best for creating learning programs.
  • Blog Ideas & Outline in combination with Paragraph turned out to deliver the best long-form content.
  • Some really valuable content came from the Copywriting Framework AIDA and PAS.
  • After fine-tuning the created content, we ended up merging both products into one powerful new learning program.


Conclusion

RYTR surprised us in many ways. We can say with certainty that this AI Writing Assistant earned its place in our writing team. RYTR is a big time and money saver but also a fun tool to use. It can definitely help to overcome writers’ block and significantly enriches content through its Blog Ideas and Outlines. In our test, we used a small portion of RYTR’s capabilities and saw only a glimpse of its tremendous power. If you consider subscribing, we highly recommend that you get the Premium version which gives you unlimited usage. You need it because you will end up experimenting a lot and using RYTR more than you intend.

More information about the program: https://rytr.me