PROGRAM DETAILS
A Pioneering Strategy for Creating and Maintaining Sustainable Competitive Advantage
Corporations need not hope to catch a single genius, they can have their employees perform in teams and accomplish genius-type work. The most desirable team configuration is reached when customers can be persuaded to participate. The thread combining all team members and the thinking they need to apply is called today’s Design Thinking (DT). Design Thinking embraces rapid product and service iterations with customers to attain better products and services. The focus is on the user experience and on building deep customer empathy.
Managerial Design Thinking (MDT) is a highly engaging two-day in-house workshop for groups of ten to twenty participants.
